Rajkummar is an actor who is understood for his totally different and eclectic decisions whether or not motion pictures for giant display or OTT. He has performed thought-provoking roles like Newton and Shahid to horror comedies like Stree and Roohi and heart-touching movies like Bareilly Ki Barfi; he’s essentially the most cherished actor chopping throughout demographics and geography. bewakoof.com is understood for being distinctive because it too challenges set norms with out being preachy. The synergy between each manufacturers led to roping in Rajkummar for selling bewakoof.com. Each attraction immensely to the youth and with numerous gravitas and grow to be autos for self-expression with out taking themselves too significantly.
bewakoof.com launched in 2012 by Prabhkiran Singh has grow to be the quickest rising youth model and is backed by marquee traders like IvyCap and Investcorp. The corporate sells 20,000 models of attire and equipment a day and has a buyer base of over 10 million.
The advertising marketing campaign will see Rajkummar flaunting a spread of quirky tees from Bewakoof as he makes the assertion, “Puraane boring kapdo se banani doorways hai, mere dost, thodi bewakoofi zaroori hai.”
Prabhkiran Singh, Co-founder CEO, Bewakoof, says, “Once we began on the lookout for a star for selling our model, we wished somebody who not solely personifies our model ethos however can be our excellent buyer. Rajkummar has wowed us along with his stellar performances and distinctive decisions. Thus, getting Rajummar on board felt like the obvious and pure selection. As we’ve rolled out the marketing campaign, our clients are excited to see the actor they love sporting their favorite model. You will notice extra such celebrities becoming a member of our Bewakoof gang.”
Rajkummar Rao talks about his affiliation with the model and says, “I’m delighted to be related to Bewakoof. Since its launch, Bewakoof has managed to create its personal distinctive house in on-line buying in India and I’m pleased to be related to a model as distinctive and particular as Bewakoof.”
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